A blogger calling himself “Fake Steve Jobs,” whose parody of the Apple Inc. chief executive amused and enthralled Silicon Valley, revealed himself on Sunday as an editor of Forbes business magazine.

Dan Lyons, a senior editor at Forbes, admitted to writing as Fake Steve after a New York Times reporter found resemblances between the blog and Lyons’ published work and asked him whether he was behind the long-running satire.

Lyons told the Times he had started the fake blog last year to poke fun at the lack of candidness he saw in the growing number of CEO blogs that were attracting media attention.

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“I was hoping to stay anonymous for a while longer but on the other hand I knew I couldn’t stay anonymous forever. It had to happen at some point,” Lyons said.

“I hope that it doesn’t ruin the fun of the blog that people know who’s behind it.

Wow. Well it does kind of ruin it. Now when I read the site, I’m going to think of Dan Lyons, not Fake Steve Jobs. How sad. Oh wait, I know…

I’ll just visit as Fake Dan Lyons, and everything should be just fine.

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