It’s about time the networks jumped on the streaming bandwagon. Many more people would “tune in” to their shows if they offered both, streaming and downloads, for free. There is no reason they can’t offer both, with embedded advertisements.

US television networks believe they have found the business model needed to profit in the digital age – streaming their hit shows over the internet as opposed to selling them to consumers as digital downloads.

This season they are gearing up to stream unprecedented amounts of programming with embedded advertisements on their own websites and via those of distribution partners.

They are embracing streaming video after recent experiments eased concerns that it would cannibalise traditional broadcast audiences and undermine business models. Instead, many TV executives are confident that putting programmes online will build greater awareness among consumers and increase audiences. The networks have also been encouraged by advertisers, who are rapidly shifting their budgets to the internet to reach young consumers.

Most of the shows I watch are recorded on the DVR long before I actually sit down to watch them, and I really don’t think there’s any difference if I record it on my DVR or if I download it. It sure would be nice to be able to take my television shows with me, no matter where I went. One thing for sure, there would be nothing like kicking back by the pool at Tropicana Las Vegas or on the beach in Panama City, Florida watching my favorite shows.

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