Is Adobe sneaking up on Google’s turf with new moves Monday into online document services? An Adobe executive would not characterize the announcements this way, but the similarities seem obvious.
Adobe has signed an agreement to acquire Virtual Ubiquity and its online word processor, Buzzword, which enables collaboration on documents. Adobe also plans to unveil a file-sharing service codenamed “Share” intended to make it easier to publish and share documents online. The announcements will be made Monday at the Adobe Max 2007 conference in Chicago.
It sounds to me like Adobe is going after Microsoft more than Google. Although their online document service would directly compete with Google, I think the company that would get hit the hardest is Microsoft.
So many people I know are trying to free themselves from the hold Microsoft has on them with their Office products. This news from Adobe is nothing but good news as far as I am concerned.