Six Apart Sells LiveJournal
Six Apart purchased LiveJournal in 2005, hoping people would upgrade to some of their other Six Apart products. They didn’t. Big shock.
LiveJournal, the personal Web publishing service that jump-started blogging in Russia, has been sold by its U.S. owner to a Russian business partner, which will operate it independently, the companies said on Sunday.
Six Apart Ltd said it sold the blog community site for undisclosed terms to SUP, a Russian-focused Internet media company led by an American and British duo that has expanded LiveJournal’s Russian business over the past year.
Now, someone else has purchased LiveJournal. Maybe they should have taken the time to look at themselves in a makeup mirrors before jumping into this one. It may be popular, but I don’t see it making money. Good luck with that.