Sometimes, Life Is Too Simple

Yahoo is very simple. It’s so simple in fact, that I forget to use it most of the time. Simple is good, but too simple is wasting space.

YahooCEO Jerry Yang today said Yahoo’s goal for being users’ Internet home page is to keep it simple, and his pared-down first-time CES keynote appearance as the company’s top executive reflected that.

Yang’s keynote on the first day of the annual consumer electronics techfest was a far cry from a splashy keynote Yang’s predecessor Terry Semel gave at the show two years ago, in which Hollywood heavyweights such as Tom Cruise and Ellen DeGeneres helped him get his message across.

Using only a few company cohorts to help him, Yang described the Yahoo portal as the starting point for people’s Internet experience, the place that would connect them to a variety of services and devices.

I do, however, prefer to use some Yahoo! features, although the names of which are slipping my mind at this moment. Life is too simple.

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