I stopped using Netflix a long time ago, because the service just wasn’t worth it, as far as I was concerned. With their new $16.99 per month for unlimited movies I may just have to take another look.

Girding for a potential threat from Apple Inc., online DVD rental service Netflix Inc. is lifting its limits on how long most subscribers can watch movies and television shows over high-speed Internet connections.

The Associated Press has learned the change will become effective Monday, on the eve of Apple’s widely anticipated move into the movie rental industry. Although Apple hasn’t confirmed anything yet, Chief Executive Steve Jobs is expected to make it official during a presentation Tuesday in San Francisco.

I am more interested, however, in Apple’s announcement that should come this week. Why? Because, there is nothing more simple than downloading my movies in iTunes and watching them on my iPod. Duh. If Steve makes it easier, it will be worth more for the service, IMHO.

I wonder how long Netflix will offer the unlimited service at that price. I bet it doesn’t last six months. Even shorter if they can find a good real estate agent to get them out of the building that houses their corporate offices.

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