Comcast Just Isn’t Prepared

Comcast has sold their service as ‘unlimited’ for a while now. With the influx of movies and other high-bandwidth using attractions on the internet, it’s only natural for people to be using more bandwidth.

Comcast Corp., the nation’s second-largest Internet service provider, is considering setting an official limit on the amount of data that subscribers can download per month and charging a fee for those who go over.

As more consumers download movies and music online, Internet service providers have to grapple with how to manage their traffic so that bandwidth hogs don’t slow down the network for the lighter users among the company’s 14.1 million subscribers.

For years, Comcast directly called customers who used up several times more bandwidth than the typical subscriber’s 2 gigabytes per month — for instance, by downloading hordes of movies. The big users were asked to reduce their use or have their accounts canceled.

Movies and music didn’t just suddenly appear on the internet. People are going to want to download them, whether or not they use Comcast to do so. Comcast should have prepared for this, and the service that doesn’t cap people’s bandwidth will be the one left standing at the end of the information superhighway.

Companies just don’t prepare anymore. If they did, we would have this issue, foreclosure wouldn’t be an issue for so many people, and the world would be a better place.

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