In today’s increasingly communicative world, businesses face a dilemma. They have to find ways to be more engaging and communicate more directly to their customers and the public, while retaining close control of sensitive information.

The most convenient way for both business users and their customers to share information has been through blogs. Over the last three years blogs have sprung up everywhere. It’s hard to find a major corporation that doesn’t have a host of blogs on different subjects all aimed at getting more relevant content out to the marketplace faster and more effectively.

Um… Isn’t it common knowledge that blogs make communication for companies easier? What is this? 2002? The next thing you know they will tell me I am overweight and I need a diet pill to help me lose weight.

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