I would take incremental any day, especially with the best phone on the market. Incremental is a problem? When you take something like Phentermine 37.5, you lose weight incrementally. When you drive somewhere, you get there incrementally. What is it with people and this “totally different right now” approach to technology?

With Thursday’s launch of the iPhone 4, Apple appears poised to have another blockbuster on its hands. And Peter Fader, for one, couldn’t be more perplexed.

“It’s a very nice phone, but it’s not revolutionary. It’s incremental,” said Fader, a marketing professor in the Wharton School of Business at the University of Pennsylvania. “As much as it seems like a great device, with new features and functions, it doesn’t seem like there’s any one of them that was worth waiting for. I just don’t get it.”

The sad part is, I have to wait to get my new iPhone 4.

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