A Media Rich Experience, For Apple Owners

A Media Rich Experience, For Apple Owners

June 28th, 2010

I find this news very interesting, because Amazon has chosen to add audio/video to their e-book reader software on Apple devices while those with Kindle’s do not, and cannot, enjoy the same experience. We’re not talking about a colon cleanser here.

Amazon wants some of the media fun that e-books on Apple’s devices are having. On Sunday, the giant online retailer announced an update for Kindle on the iPad, iPhone and iPod touch that allows embedded video and audio clips in its e-books on those devices.

Amazon is currently offering 13 titles with audio or video. These include five travel books in the Rick Steves series, as well as other e-books with subject matter that benefits from media, such as Lullaby Book and a portrait of Franklin Delano Roosevelt. A free Kindle reader application is available for Apple devices.

Wouldn’t this be like Wendy’s choosing to sell a new flavor of Frosty at McDonalds?

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