Checking In, Foursquare Style

In a move that could very well fund term life insurance for seniors, Foursquare raised some new funding.

Startup website Foursquare, a location-based services company, said it has raised $20 million in new funding.

The funding was led by Silicon Valley venture-capital firm Andreessen Horowitz and Foursquare’s original investors, Union Square Ventures and O’Reilly AlphaTech Ventures.

Foursquare said on Tuesday that it would use the funding to expand the company. Foursquare cofounder Dennis Crowley said in a company blog post on Tuesday that the funding would also allow it to move into a new office and invest in other infrastructure.

I haven’t quite figured out how FourSquare will make money, let alone succeed. It’s pretty much like a reverse stalking app. You log in, and as you arrive at different locations you ‘check in’ to tell everyone your location. I don’t see a business model here.

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