WB Online. Will It Work?

Did yo uhear? The WB network is coming back… Online.

Time Warner Inc’s Warner Bros Television Group will relaunch the WB Network as an online video site offering original programming alongside reruns of shows such as “Friends” and “Buffy the Vampire Slayer” to court a new generation of viewers.

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The launch comes as media companies struggle to court a new generation of viewers, who spend as much time watching television as they do sending text messages on cellphones and watching online videos.

I think the idea might just actually work if, and only if, they offer programming that’s worth logging in for. They couldn’t keep too many programs on tv that people wanted to watch, which is why they aren’t around in that medium as of right now. There is a lot of good stuff on television, besides the constant late night commercials for ellipticals. Yes, I actually watch those sometimes.

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